1. Is it the anti-Maurten?
From a model positioning perspective, our first impression is that Carbs Gas goes after Maurten and all the opposite sports activities diet manufacturers which can be charging a premium for power gels, that are primarily simply concentrated sugar water.
“As an endurance athlete, I used to be so pissed off by how costly, over-complicated, and inconvenient it was to correctly gasoline day-to-day coaching and racing,” says Gabe Multer, the corporate’s co-founder and CEO.
Nonetheless, from an ingredient perspective, the 2 manufacturers are usually not so totally different. Like Maurten, Carbs Gas simplified its substances to water, maltodextrin, sucrose, fructose, citric acid, sodium citrate, and sodium chloride. That’s it.
2. Reasonably priced science-based product design
Many manufacturers play up the “science” behind their product design to hike pricing with fancy phrases and gimmicks that will or could not matter. Carbs Gas did the alternative. It simplified science, and the brand new power gel is anticipated to be US$2 regardless of offering 50 g of carbohydrates per sachet.
Co-founder Aaron Gouw has a background in high-altitude train physiology and human bioenergetics, in order that they’re not some amateurs taking part in round with their toy chemistry set.
3. Is it focusing on GU as effectively?
“Analysis reveals that athletes can devour extra carbs per hour than beforehand thought, but the business hasn’t saved up,” the press launch said.
Lately, a couple of manufacturers have already ramped up the carbohydrate content material of their gels. Carbs Gas just isn’t the primary to think about this idea.
SiS Beta Gas has 40 g, Precision Gas & Hydration has 30 g, and Santa Madre Uncommon Gel has a whoppin’ 60 g.
GU, one of many OGs of the gel recreation, nonetheless solely gives round 20 g of carbohydrates. By the way in which, a Maurten Gel 100 just isn’t a lot greater at 25 g.
4. Is it stomach-friendly?
Analysis says the human physique can course of 90-120 g of carbohydrates per hour. Nonetheless, if you happen to’re new to the power gel format or a smaller runner with a delicate abdomen, we advocate you observe the extra extensively accepted rule of consuming 1 g of carbohydrate per kg of physique weight per hour. This implies a 60 kg athlete ought to take about 60 g of carbohydrates every hour.
Bear in mind to coach your digestive system earlier than rising your carbohydrate consumption. The quantity per hour just isn’t your solely concern. If you happen to’re used to consuming gels that comprise 20-25 g of carbohydrates, gulping down 50 g all of sudden will be overwhelming.
As a sports activities diet reviewer, I’m very gel-adapted, and even I felt a bit discomfort the primary time I took the aforementioned carbohydrate-packed gels with 40-60 g. We stay up for seeing how the common endurance athlete deal with consuming 50 g of carbohydrates in a single go.
5. Style and consistency are nonetheless key
It doesn’t matter how a lot carbohydrates an power gel has if you happen to can’t stand the style, particularly for a giant 50 ml gel. Your gastrointestinal tract begins on the mouth in any case.
In November, the model will introduce one taste – Authentic.
“No flavoring is used, however due to our acidity regulators, this gel has a vivid, semi-sweet, refreshing style,” based on the model. We hope to present it a correct check drive then.
